Friday, July 20, 2018

The Real Issue in Marketing


Funny, everyone else said it was "traffic".

To succeed in marketing, they said, you had to have lots of traffic.

In our case, it wasn't so much traffic as WHICH program to promote?

There were many programs but nothing that really grabbed us.

So what did we do after all that research?

We created our own.

Band of Banners was it.


(Originally published on 11 October 2017.)